Brent Green

Brent Green presents a distinctive and challenging perspective about marketing to aging baby boomers, having worked as a counseling therapist for five years, followed by 25 years in marketing communications as an award-winning creative director and copywriter. Through dramatic, high-end multimedia presentations, he enlightens audiences about the boomer business opportunity with the insights of someone who has been marketing to them since they were young adults.

Author of Marketing to Leading-edge Baby Boomers, his book, workshops and speeches present the psychological, sociological and interpersonal dimensions of a generation quickly reaching the life stage associated with quiescence.

As Brent declares: "They will not be quiet, calm, or disengaged. They will collectively redefine the connotations of aging and the purpose of life's closing years. They will set the stage for a long-term reorientation of American business to the value of its previously most undervalued population segment. They will bring to aging culture what they bequest to youth culture when they were boisterously becoming young adults four decades ago."

This "fascinating and trenchant tome" discloses seminal strategies for marketing to one of the nation's most economically powerful cohorts. It also raises critical sociological issues such as generational discrimination, stereotyping and ageism.

Brent is widely respected as an articulate, thoughtful public speaker and trainer. A graduate of the Dale Carnegie program, he was an assistant instructor for several years. He has been a leading member of Toastmasters International for over ten years, and he has received several first-place regional awards for public speaking. He has served as a trainer on the adjunct faculty of the Center for Creative Leadership. He is also a veteran workshop leader, focusing on helping senior executives manage media interviews and public speaking.

Since 1986, he has owned Brent Green & Associates, Inc., a full-service marketing communications-consulting company based in Denver, Colorado. He has directed advertising and public relations for major Colorado companies such as The Broadmoor Hotel, McDonald's of Southern Colorado, Business Radio Network, the World Cycling Championships, and Total Petroleum.

Over fifty regional, national, and international awards acknowledge his creative and commercial accomplishments. In 2000, The Rocky Mountain Direct Marketing Association selected him as Direct Marketer of the Year.

His firm's recent clients include Orange Glo International (Orange Glo and OxiClean brands), Men's Fitness magazine, Men's Health magazine, Experimental & Applied Sciences (EAS), Occupational Medicine Centers of Colorado, Innovative Learning Concepts d.b.a. TouchMath, Dingo Software, TherapyZone, Blue Cross Blue Shield of Colorado, Natural Health magazine, Natural Home magazine, FrontRange Solutions, the American Water Works Association, and the General Merchandise Distributors Council.

Brent has served on the Board of Directors of the Pikes Peak Advertising Federation, Junior Achievement/Rocky Mountain Inc., the Pikes Peak Attractions Association, and for ten years, the Colorado Springs Convention and Visitors Bureau, where he also served as chairman of the board. Last spring he was a marketing advisor for a successful Denver mayoral candidate. He currently manages programming for the Business Marketing Association and is a member of the Leadership Council for the Business Forum on Aging, American Society on Aging.

An honors graduate of the University of Kansas with a BA in communications, he completed Master's studies in counseling psychology.

	For a full Press Kit, interviews or photos please contact:   Brent Green   brent@bgassociates.com