Ann A. Fishman is a nationally renowned generational marketing expert. For more than a decade, she has studied American generations by analyzing how social, political and economic events have influenced each of the six generations – the G.I. Generation, the Silent Generation, Baby Boomers, Generation X, Generation Y and Generation 9/11.
As a speaker, writer and consultant, Ms. Fishman explains the limitations of “mass marketing” and provides in-depth insight into how best to tailor communications, product development and marketing to the different generations. Audiences and clients acquire surprising insight into generational mindsets and feelings which, in great part, determine what members of each generation want and how they want it.
Ms. Fishman established Generational-Targeted Marketing Corporation in 1995. As president of the New Orleans-based company, she has counseled corporations on developing marketing campaigns that better meet generational desires; advised states on how to increase tourism; given political advice on what soccer moms and Nascar dads want from a candidate; redefined web site design by making content more relevant to target generations; alerted the fashion and home furnishing industries to oncoming trends; enabled non-profits to increase donations during hard times; and helped businesses attract, motivate, and retain employees.
In her diverse career, Ms. Fishman has served clients in the public and private sectors. During the Bush 41 and Clinton Administrations, she received four U.S. Senate Fellowships to study generational trends. Included among this work was research about the importance of lifelong learning and the need for intergenerational mentoring. Ms. Fishman’s ideas resulted in original and annotated versions of the Senate information paper Lifelong Learning for an Aging Society; Federal legislation that created the National Mentor Corps, which would place trained adults into secondary schools; and a national workshop on intergenerational mentoring.
In the private sector, Ms. Fishman has consulted with clients in arenas such as human resources, education, fashion, tourism, financial services, publishing, direct marketing, homebuilding, doctor-patient relationships, e-commerce / web site design, fundraising, and meeting planning. She has presented to a range of audiences, including Allstate Financial, The National Geographic Society, Tulane University, The American College of Cardiology, The Committee of 200, The Governor’s Conference on Tourism (State of Nevada), PBS, Reader’s Digest, Volvo Car Company, and Color Marketing Group.
Ms. Fishman has been featured in almost every major U.S. newspaper and appeared on numerous broadcast outlets including CNN, Fox News Channel, National Public Radio and BBC Radio. Media have turned to Ms. Fishman for an expert opinion on such topics as the generational responses to the World Trade Center disaster, understanding what U.S. Census numbers mean to American businesses, the unfolding of America’s newest generation, Generation 9/11.
Ms. Fishman earned a B.A. from Newcomb College and has studied at Harvard University, Loyola University and Tulane University. She divides her time between New Orleans and New York City, where she is a member of the adjunct faculty at New York University.
For additional information on Ann A. Fishman, Generational-Targeted Marketing Corporation, and generational marketing, visit www.annfishman.com.
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